MONTPELIER — A new weekend pop-up shop is attracting fans of retro, vintage, antique and chic fashion.
Deer Prudence Boutique is a curated collection of nearly new and used clothing, shoes and accessories in downtown on Main Street that opened last month.
As the name suggests, the store takes its name, in part, from owner Patricia Canaday’s favorite Beatles song.
“I liked giving the store a Vermont flair by adding the deer,” Canaday said. “The other thing is that having a name like Patricia, I was often called Prudence and Patience and Prescilla, as often as I was called Patricia,” Canaday said. “So it all came together when I decided to open a boutique and realized that it reflected a time that I really love in fashion and a favorite Beatles song.”
The store offers a range of retro and quirky fashion styles, mainly dresses, skirts, shirts, vests, coats, hats, leggings, bags, wallets, purses, watches, bracelets, necklaces and a range of western boots, shoes and trainers.
Decor is contrasted in deep shades of blue and yellow, trimmed in the ceiling with string lights, with store items on rails, in vertical wall cupboards, and on a central display. There’s also a mixed selection of books, and on the walls are miniature oil paintings and an exhibit by Northfield photographer Sam Matthews.
Canaday lives in Northfield and worked full time during the week at Norwich University for almost two years as Office Manager for the College of Professional Schools and Dean of the College.
Before coming to Vermont, Canaday lived in New Hampshire for two years, but is a West Coast transplant and was traveling back and forth to continue working as a personal assistant to a family that had employed her for more than a decade. ‘a decade.
Canaday said the store had been under construction for some time with items she had collected over time and brought from California. While still in California, she would open the salon of her first-floor apartment as a fashion boutique.
While living in New Hampshire, Canaday was also part of a collective called White Home Collections, in Wilton, a white house that has been converted into more than a dozen small commercial units.
When she moved to Vermont, her partner, Darren Copple – who works from home for Avid, a software engineering company that supports the integration of networks, film companies and publishers – asked her when she would reopen his shop.
Shortly after, Canaday took over some of the space occupied by the adjoining Marigold Adornment Tattoo, Piercing and Jewelry store, and opened in early September.
“The ethos of this store is that I have been a resale buyer and collector my entire life,” Canaday said.
While working in San Francisco, Canaday said she spent a lot of time in the Japantown neighborhood and learned the Japanese traditions of Boro – the practice of repeatedly mending and patching worn-out clothes. – and Mottainai, the Japanese philosophy that one thing is too much. good to waste.
Canaday said she’s joined the “slow fashion” movement of designing, creating and buying higher quality, longer-lasting clothes. The movement encourages slower production schedules, fair wages, a reduced carbon footprint and, ideally, zero waste.
“I do invisible mending, which is on a smaller scale, and reselling is part of slow fashion, which I’ve always been part of,” Canaday said.
Canaday’s philosophy will even encourage them to discourage someone from buying something they may not wear very often.
“Part of what this store is about is an opportunity to be a really thoughtful consumer and a thoughtful wardrobe consumer,” Canaday said. “So if you look at a piece and even though it looks good on you, if you say you don’t know if you’ll ever wear it, please don’t buy it.
“I would like you to go out with the things that you put in your closet and take them out a lot,” she added. “If it’s not for your wardrobe, then it’s for someone else.”
Canaday suggested thinking about new ways to reuse a garment, such as adapting a dress to make a top or wearing a dress or top inside out if the neckline is too low in the front and doesn’t fit. work clothes.
“Thinking this way, many designers have simple cuts that are reversible,” Canaday said. “So now you can have two outfits in one piece.”
Canaday has a passion for western style boots and has many lightly worn pairs for sale.
Jackets cost between $20 and $30 on average, while a long white Mongolian wool coat costs $152.
Canaday does not purchase on consignment because she does not have the space to keep it.
Canaday said there has been a “remarkable” response to her store and her collection.
“Montpelier is very supportive of local businesses, and people who come tell others about it,” Canaday said. “I have to say the word of mouth and the enthusiasm in Montpellier has been amazing beyond what I expected.”
The store is open from 6 p.m. to 8 p.m. on Friday, from 10 a.m. to 6 p.m. on Saturday and from 10 a.m. to 4 p.m. on Sunday. On Friday, during Moonlight Madness in Montpellier, it will be open from 5 p.m. to 9 p.m.