2020 is fast approaching, and as we really start to reflect and reflect on all the fashion trends that have taken over the last year, we realize that the majority of them fall under one big giant trend. : nostalgia.
Throughout 2019, historic brands capitalized on decades of design to bring genuinely retro pieces to shoppers, starting in January when sport-oriented menswear brand Perry Ellis launched the second drop of its collection. capsule “Perry Ellis America” - a tribute to the sub-label of the same name that the brand first launched in 1984 with Levi’s. The five-piece series was the second installment in an archival remix that saw him update and reimagine nylon tracksuits, faded denim and other pieces with a red, black, white, and color scheme. vibrant gray and classic logos.
In April, Tommy Hilfiger stepped into the act, adapting his 1986 vintage “Tommy Jeans Coca-Cola” collaboration for a modern audience. The designer tweaked the original pieces to display a new logo merging both iconic Coca-Cola and Tommy Jeans symbols, but kept the all-American vibe of the original collection, drawing on a color palette of Royal blue, red, white and yellow.
That same month, American fashion label Guess launched “#GUESSVintage,” which featured more than 150 authenticated vintage pieces sourced from around the world and sold exclusively at LA retailer Fred Segal.
Gap celebrated its 50th anniversary over the summer with a ‘Denim through Decades’ collection of revisited styles from the’ 70s, ’80s and’ 90s, and a ‘1969 Premium’ collection of raised pieces. Target celebrated 20 years of collaborating with high-end designers by reissuing items designed with Missoni, Anna Sui, Rodarte, Jason Wu and more over the years, while Coach honored his roots with a New York Fashion Week pop-up called ‘The originals of the trainer‘. And this month, ’90s streetwear label DKNY Tech announced their comeback by launching a new collection inspired by archival pieces exclusively at Urban Outfitters.
Whatever the reasons for the retro fashion trend, the appetite for retro fashion is perfectly linked to some of the major trends seen on the catwalks this year, such as ’90s streetwear,’ 80s denim and 70s color palettes. Will 2020 see fashion continue to channel the good old days?
This article is published via AFP Relaxnews.