Next Adidas x Gucci collab brings back the retro fashion craze with a bang

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When Adidas’ trefoil meets Gucci’s GG monogram, one can only expect out-of-fashion magic. If sartorial streetwear had a dedicated street, it would now be filled with customers giving Alessandro Michele’s sporty collaboration for Fall 2022 an arm and a leg. the luxury house which unveiled previews of the collection in the Exquisite Gucci fashion show. The partnership has now been officially featured in a Carlijn Jacobs lookbook, and that’s exactly what the fashion doctor ordered. At first instance, the lookbook shows a retro explosion, with models appearing like the cast of the Big Bang Theory who just went high fashion. Alessandro Michele has imagined a series of images inspired by archive catalogs featuring models in lively poses wearing sports-inspired pieces against dazzling backgrounds.


The ready-to-wear pieces are an obvious mix of the two iconic brands. No one is more prominent than the other, which is why the silhouettes of sports basics and leisurewear are adorned with the recoded emblems of Adidas and Gucci. Ready-to-wear apparel includes tracksuits, shirts, shorts, women’s joggers, flare pants and a men’s bowling shirt, all designed to be mixed or matched.


Admittedly casual and aiming for a retro-chic look, a few tennis-inspired knit polo shirts, sweater vests, skirts and dresses bring a more cultured touch to the selection. The track pants feature Adidas’ three white stripes down one leg, and Gucci takes over the other leg with its instantly recognizable red and green Web stripe.


On the accessories side, we never tire of the sublime bags that penetrate, explore and embrace the hybrid territory through the collection. Adidas Trefoil and GG monograms create vibrant, energetic prints that amplify two legacies. The reinvented Gucci Horsebit 1955 crossbody and tote bag with Adidas trefoil is a beauty. Other bags in the collection are small and large duffel bags adorned with the Adidas trefoil and “Gucci” spelled backwards.


The Adidas x Gucci line also features leather heels, suede loafers and the popular silk scarves. Shoe lovers can expect to take home a pair from the selection that displays Gucci’s own take on the famous Adidas Gazelle sneakers for men and women.


The first Adidas x Gucci lookbook plans to launch the collection on June 7 in selected Gucci boutiques, dedicated Pop-Ups, online at Gucci.com and on the Adidas CONFIRMED app.

(All images courtesy of Gucci)
Creative Director: Alessandro Michele
Artistic Director: Christopher Simmonds
Photographer: Carlijn Jacobs

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