Queen’s favorite handbag brand debuts a retro design for Jubilee – “Smart and elegant!” | royal | News

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During her public appearances throughout her 70-year reign, the Queen is often seen clutching a handbag. For many years, the 95-year-old monarch’s handbag of choice was that produced by Launer London.

The company, which sells its products in London’s luxury department stores Selfridges and Fortnum & Mason, has a rich history with the company and was even awarded a Royal Warrant in 1968.

However, his connection to the royal family goes back even further.

In the 1950s, just a few years after the company was founded by Sam Launer, who fled Czechoslovakia with his wife and two sons during World War II, the Queen Mother bought her first bag from the brand.

Speaking of mainland connection to Queen Launer, CEO Gerald Bodmer said: “I feel a certain satisfaction – it’s wonderful that the Queen always carry our bags after all this time and it is wonderful that it supports a independent small business like us. “

And now Launer has announced the launch of a new handbag to honor Her Majesty’s Platinum Jubilee.

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The handbag, believed to be inspired by a style launched by the company in 1972, comes in five colors including Monarch Purple and the Queen’s favourite, Ebony Black.

It also has a plaque with “Platinum Edition Jubilee” embroidered on it.

The Ebony Black Traviata handbag is listed on Launer as a new product and costs £2,480.

Launer’s website also attached a product description that read, “The Traviata is an iconic bag – a style favored by HM the Queen.”

Mr Bodmer, who took over the brand in 1981, told PEOPLE: “It’s a beautifully finished product – we stick to what we’re good at, which is making structured bags.”

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Mr Bodmer, who welcomed the Queen to the Launer factory three years earlier in 1992, said: ‘She always looks so smart and stylish, and I think our bags go with that.’

However, he also told PEOPLE that Launer is now considering altering his style to suit the queen’s needs.

The 89-year-old said: “She wants less weight in her bags now, so I’m trying to make the bag light enough for her to carry.

“There are all sorts of extras, so I just try to make it as light as possible without messing it up.”

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