Retro style bikes are Bussin, leave them alone!

Retro style bikes
Royal Enfield has found more acceptance in several countries lately

Many think retro-style bikes are too old-fashioned, but are they?

This world works in rather mysterious ways. Retro-styled bikes that remind us of our glorious past are arriving in droves as we’re in the midst of a major, albeit very forced, shift in the automotive realm.

Of course, there are people who think it’s sacrilege and there are more who believe that such an attempt to blatantly bring to life and modernize vehicles that have found great traction in the past is the automotive equivalent of the resurrection of landline phones in the era of 5G handsets.

Many have openly opposed automakers reviving old school vehicles (I admit it has more to do with 2-wheelers than cars) stating that they are too late as the change has already been initiated .

But I think they miss the point. Of course, whether we like it or not, change will come. But, this is the transitional period, precisely why one has to be prepared to see more and more retro-styled bikes being released worldwide by manufacturers. Think of it as reviving the greatest songs of a bygone era, only modernized to be accepted by today’s audiences.

Royal Enfield is gaining strength in several markets, not to mention India, while Triumph’s Bonneville range is performing exceptionally well. Honda wouldn’t have expected its CB350 line to do so well, while Jawa is slowly getting there.

Two-wheeler manufacturers have been smart enough to bring back brands that were nearly dead just in time as a new generation of vehicles began to hit the mainstream market. BSA has arrived and soon Yezdi is expected to return as well.

This movement is important because when a revolution takes place, opportunities arise that will be exploited by new actors. But these new ventures will need time to gain the trust of the masses.

BSA Gold Star 2022
Resurrected brands will use their heritage to propel them into the future

However, a much-loved brand that’s resurrected will get the job done quickly and efficiently. The thing is, these brands have come back to life to become household names that will sell next-generation pistonless motorcycles in the future. However, it is the value of the actual product that will determine its fate.

So what about the retro style machines that are on the market today? They don’t excel in acceleration and don’t have the latest technology. But, they still sell because of their simplicity and charm.

You see, few people want complex machines. While there’s nothing wrong with wanting the best of the best in terms of technology, there’s also nothing wrong with finding an appeal for the basics.

We are seeing V4 machines taking power levels to a new high in the superbike segment and supercharged motorcycles have also been on the market for some time now. But the beauty is that they co-exist with old-school bikes that have their own charm.

Manufacturers launch products believing they will be successful. If consumers don’t like them, they just have to avoid buying them and soon after, the brand will kill the vehicle. But to argue that such machines shouldn’t be launched due to their old school nature, in my opinion at least, shows ignorance.

Choice is paramount and no one should be deprived of it. This applies to those who want bicycles and cars with internal combustion engines to disappear.

It’s selfish to claim to be protecting nature with such a move that will drive consumers to buy untested vehicles that probably won’t last as long and inadvertently (or should I say foolishly?) give the control to a single country in Asia.

So if a person likes an old-school motorcycle at a time when they could have bought a modern machine with the latest, leave them alone. What’s wrong with having different tastes? Or is that too much for today’s liberals to bear?


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