Retro-styled independent boutiques that ModCloth fans will love


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Fans of ModCloth’s retro dresses, swimsuits and shoes let out a thousand sighs when rumors leaked in March that Walmart-owned had bought the site. Sure, we understand the nature of commerce, but it felt like a slap in the face – the once proudly feminist, independent, body-positive shopping website submitting to Walmart? I’m so disappointed.

Since its founding in 2002, ModCloth has been a place to satisfy the eccentric individualist within us; the girl who said “I need this Rainbow Kitten T-shirt.” Or that ladybug print summer dress, steampunk-influenced brooch or pin-up style swimsuit, regardless of age, size or social status. And because ModCloth sold items from smaller brands, it was possible to support independent designers without having to dig around the internet. Like most good things, I guess it had to end. Thanks Walmart.

If you’d rather not shop for your wacky summer dresses at The Man, here are a few alternative stores that sell clothes, accessories, shoes, and home items with a retro, colorful, and kitsch touch.

Photo: Gudrun Sjödén

Gudrun Sjödén

Based in Stockholm, Gudrun Sjödén owes its name to its creator, who still runs the brand and its 12 boutiques around the world (including one in the Soho district of New York). If you are looking for cotton, linen and silk knits with bright colors and prints in sizes up to XXL, you will find all this and more here.

The brand doesn’t quite have the retro feel of ModCloth – it’s more like a cheaper Marimekko, with prices mostly staying below or just above the $ 100 price tag – but it has a great carefree demeanor and inclusion of different ages and sizes. Besides women’s clothing, Gudrun Sjödén sells fabrics, linens and tableware with the same exuberant sense of style.

What to buy: If you like solids or bright prints, try the “Bölja” dress.

Cats like us

ModCloth has always dedicated a portion of its real estate to shameless, feline rockabilly fashion, and Tonawanda, New York-based Cats Like Us has positioned itself as an independent alternative.

The boutique has a wide size range – from XS to 6X – of women’s clothing, which includes sexy retro lingerie, pin-up style swimwear and fit and flare dresses with cats, tropical flowers. and nautical themes. There’s stuff for men too (think nifty bowling shirts and hot-rod tees). Prices for dresses range from $ 48 to $ 126, and t-shirts and tops range from $ 18 to $ 52. In the accessories section, there are a ton of cute cat eye sunglasses for $ 6.99.

What to buy: Cat dresses, of course.

A model wearing a T-shirt with the Wizard of Oz logo on it

Photo: Out of stock


Bookworms in the crowd might remember that the sold out t-shirts were sold on ModCloth, although we don’t see them there now. But that doesn’t matter, because you can buy them at the source as well.

I love that the shirts feature original book covers that are important to many readers, men and women alike, Charlotte’s canvas, The Handmaid’s Tale, Breakfast of champions, and many more. (Every time I wear my tomato red A Clockwork Orange shirt, I get compliments for my nerd creed.) Also, the site has v-neck ladies styles (a bit small, so size up if you want a looser fit) and men’s t-shirts / unisex at $ 28, unless they are on sale.

What to buy: i feel that Dream of a summer night shirt.


The shoe section of ModCloth has always been a big favorite for me, as it’s somehow safer to take fashion risks below the ankles than above. If you like suede mules and block heel strappy sandals, the Los Angeles-based Seychelles is a good place to look.

Seychelles shoes don’t come cheap – flat sandals start at $ 60 and boots start at $ 330 – but there are plenty of retro choices around $ 100, like these laser-cut red suede platform sandals. These light pink scalloped edges from Orsay flats and dainty ruffled wedge sandals.

What to buy: Take a look at these pewter peep-toe shoes.

A woman in denim shorts and a white shirt riding a bicycle on the beach

Photo: Lulu’s Fashion Show

Lulu’s fashion show

Another attraction of ModCloth’s shoe department is its range of vegan shoes. So now let’s take a look at Lulu’s Fashion Lounge, based in Sacramento Valley. Her basic party dresses and bohemian outfits aren’t exactly ModCloth style, but the vegan shoe section has plenty of options, whether you want espadrilles, fabric sneakers, or lace-up sandals. Lulu’s vegan shoes cost less than $ 50, while Steve Madden’s vegan shoes sold on the site cost between $ 79 and $ 129.

What to buy: These blush suede flat shoes with ankle straps. Amusing!


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